Launch a brand and website you're proud to send.
Three editable website templates, a brand workbook, 40 social designs, a 30-day content plan, 10 email templates and a launch checklist. No agency, no code.

Look established from day one.
You need a website but can't afford an agency.
Pick one of three templates, change the words and colours, and publish it free on Netlify, Vercel or GitHub Pages.
Your brand looks different everywhere.
The brand workbook walks you through positioning, voice, colours and fonts, with 6 palettes and 6 font pairings to start from.
You never know what to post.
A 30-day plan with post ideas, hooks and calls to action, plus a tracker spreadsheet.
Designing posts takes hours.
40 ready-made designs you edit in your browser and download as images.
Your launch keeps getting pushed back.
A 64-step checklist breaks the launch into small jobs, in the right order.
You don't know what to email your list.
A 5-email welcome sequence and a 5-email launch sequence, ready to adapt.
Everything you get.
- 3 editable website templates: Studio, Coach and Service business
- A guide to publishing your site for free on Netlify, Vercel or GitHub Pages
- Brand workbook: positioning, voice, 6 colour palettes and 6 font pairings
- 40 social media designs (30 posts and 10 stories): edit in your browser, download as PNG
- 30-day content plan with ideas, hooks and calls to action (PDF and tracker spreadsheet)
- 64-step launch checklist (PDF, plus a Notion import)
- 10 email templates: a 5-email welcome sequence and a 5-email launch sequence
Before you start.
Do I need to code?
No. If you can edit text, you can edit the templates. The guide shows exactly which lines to change.
Can I use my own domain?
Yes. Netlify, Vercel and GitHub Pages all let you connect a domain you own.
How do I edit the social designs?
Open a design in your browser, click any text to change it, switch the colour theme, and download it as a PNG ready to post.
Is the content plan for my industry?
It's written for service businesses, coaches and creators. Each idea has a prompt you fill in with your own details, so it works across industries.
Can I use the templates for clients?
Yes. You can use them for your own business and for your own clients' sites. You can't resell or give away the templates themselves.
What if it doesn't work for me?
Email hello@rillset.com within 14 days of purchase and tell us what didn't work. We'll help you fix it, and if we can't, we'll refund you. See the refund policy.
Get Launch for $79.
One payment, instant download. Or get all three systems in The Set for $197.